Whoa, Did you see Kanye West’s, New Slaves music video? Please watch first, and then read my words; I want you to have your own first reaction without my commentary prefacing your initial thoughts. Cool?
New Slaves Lyrics:
My mama was raised in an era when/Clean water was only served to the fairer skin
Doing clothes you would have thought I had help/But they wouldn’t be satisfied unless I picked the cotton myself
You see its broke n—a racism/That’s that don’t touch anything in the store
And there’s rich n—a racism/That’s that come here please buy more
What you want a Bentley, fur coat and diamond chain?/All you blacks want all the same things
Used to only be n—as /Now everybody play me
Spending everything on that Alexander Wang/New Slaves[Hook]
You see it’s leaders and it’s followers/But I’d rather be a d-ck than a swallower
You see it’s leaders and it’s followers/But I’d rather be a d-ck than a swallower[Verse 2]
I throw these Maybach keys/I wear my heart on my sleeve
I know that we the new slaves/I see the blood on the leaves
I see the blood on the leaves/I see the blood on the leaves
I know that we the new slaves/I see the blood on the leaves
They throwing hate at me/Want me to stay at ease
F-ck you and your corporation/Y’all n—as can’t control me
I know that we the new slaves/I know that we the new slaves
I’m about to wild the f-ck out/I’m going Bobby Boucher
I know that pussy ain’t free/You n—as pussy, ain’t me
Y’all throwing contracts at me/You know that n—as can’t read
Throw him some Maybach keys/F-ck it, c’est la vie
I know that we the new slaves/Y’all n—as can’t f-ck with me
Y’all n—as can’t f-ck with Ye/Y’all n—as can’t f-ck with Ye
I move my family out the country /So you can’t see where I stay
So go and grab the reporters/So I can smash their recorders
Yeah they confuse us with bullsh-t/Like the New World Order
Meanwhile the DEA/Teamed up with the CCA
They tryna lock n—as up/They tryna make new slaves
See that’s that private-owned prison/Get your piece today
They prolly all in the Hamptons/Braggin’ ’bout they maid
F-ck you and your Hampton house/I’ll f-ck your Hampton spouse
Came on her Hampton blouse/And in her Hampton mouth
Y’all ’bout to turn sh-t up/I’m ’bout to tear sh-t down
I’m ’bout to air sh-t out/Now what the f-ck they gon’ say now?–END OF LYRICS–
In your face, down your throat, this New Slaves video reeks of propaganda-like, dictator type presentation and rhetoric. I don’t hate it, I don’t love it, but I prefer it; its beautifully bold, almost ‘Dada’ like and fearless. I’d be more convinced if it were coming from an unsigned, independent artist in the likes of Immortal Technique, rather than a signed, corporate contract having, massive mansion owning, multi-cars and jewels flaunting, label whoring, Kanye West, who now seems to have forgotten all of this, while biting the hand that feeds him, but what do I know? I only know what the media conveys, and is that always the whole story? While there are some alleged truths throughout Kanye’s lyrics, the fact that its him, spewing it, resonates as contradiction. Then again, how massive would it be for mainstream and hip hop music to get back to its roots of truth again? Perhaps Kanye West is simply growing and doesn’t deserve to be classified, or boxed in, and forever associated with all of his publicized meltdowns that has come before this; I won’t mention it.
Words like his, passion like his, realization and knowledge presented like this, in a straightforward, distraction-less, hypnotizing, big faced video, BROADCASTED to the masses for consumption of the millions, could actually inspire folks to wake up and learn about whats really going on around them, consequently, firing them up to do their own research and seek further leadership, or activism. Conversely, such could inspire worse in others, who would not only pull the plug on Kanye’s projected, grand epiphany, but also his career, and even his life. What black man has survived the successful unbolting and revealing of alleged skeletons in America’s closet? “Controversial,” would be too weak of word to describe the potential upheaval that music videos like “New Slaves” has the power to incite. So long as folks aren’t really listening and believing, or taking Kanye West and his lyrics seriously, but are definitely buying it, there is no problem, nor real controversy.




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